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About the UTM Link Builder
Build a tagged URL with utm_source, utm_medium, utm_campaign and optional term and content parameters so Google Analytics can attribute traffic correctly. Existing query strings and anchors are preserved.
How to use it
- Enter the page URL.
- Fill in source, medium and campaign (the three most useful parameters).
- Copy the finished link.
Frequently asked questions
Should I use UTM tags on internal links?
No. UTMs on links inside your own site can overwrite the real traffic source of a session. Use them on links from other places: emails, ads, social posts and partner sites.
Are UTM values case sensitive?
Yes. “Email” and “email” are different values in reports, so pick lowercase and stick to it.
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Results are estimates for general information. For financial, tax, medical or legal decisions, check with a qualified professional.